Summer Collection Shop Now Inspired by far-off places, mountain views and childhood memories. Meet RIZE We’re a women’s clothing brand based in New York. RIZE was founded and inspired by Rivka Zerbib, a wife, mother and blogger. Rivka Zerbib blog started in 2012 renowned for its simple and tasteful aesthetic. We hope to provide timeless pieces to make our customers feel just as stylish and beautiful as they truly are. Behind the name RIZE Our name is inspired by the sunrise in the mountains of Judean hills in Israel where our founder grew up and spent her childhood. That moment when the sun rises each morning is so beautiful to witness, when we take the time to appreciate it. We want to be there with you in your everyday moments and make them special. If you look carefully you’ll see our founder, Rivka Zerbib’s initials in our name RIZE.